Soft Spot Gelato

Soft Spot needed to connect with two different audiences: customers interested in locally made gelato and people looking for something memorable to serve at their event.

The website needed to make the quality and variety of the products immediately appealing, while helping event organisers understand what hiring the mobile cart would involve.

With online ordering not yet available, the opportunity was to focus on what the website could deliver immediately, giving visitors a place to discover the brand, explore flavours and enquire about events.

The website needed to help visitors:

• Discover Soft Spot's artisan gelato and locally sourced ingredients.
• Explore seasonal flavours and the variety available.
• Understand the mobile cart hire offering for weddings and events.
• Build confidence in the business and make an enquiry.

We created a focused website that reflects Soft Spot's playful personality and commitment to quality. Colourful imagery, clean layouts and a subtle flowing background connect the different sections while keeping the gelato itself at the centre of the experience.

The business story introduces their Jersey roots and small-batch approach, supported by Genuine Jersey and Eat Safe credentials. An expandable flavour gallery gives visitors an engaging way to explore the range of products available.

A dedicated event hire section shows how the mobile gelato cart can become part of weddings and celebrations, with clear prompts leading visitors towards the enquiry form. A newsletter sign-up also offers a way to keep customers informed about new flavours.

The website launched in time for the wedding fayre, without delaying the project for online ordering. An animated Coming Soon popup communicated the planned service while visitors could already discover the products and enquire about events.

Since launch, Soft Spot has continued introducing new flavours, with the website's gallery growing alongside their product range. Kamil can add and update flavours himself, keeping the website relevant as new products become available.

As the business develops, the website can also expand. Dedicated pages for products and event hire, news and event updates, and future integrations for online ordering or bookings could all help customers discover more, stay informed and interact with the business more easily.

Rather than introducing everything at once, these additions can be developed when there's a clear need, allowing the website to support more of the customer journey over time.